Blog 2

oth blog and news articles are intended to engage, inform or entertain — which can certainly make for a grey area when trying to determine what to blog about. One quick way to describe the difference is this: news articles focus on timely matters, while blogs are usually timeless — meaning they are evergreen and relevant one week, month, or even one year later. Kristen said it best when she referred to the Avon Old Farms blog as “a hub of know-how that can be visited and shared repeatedly at any time by any constituent.”